Video is one of the most popular forms of content on the Internet, yet many businesses never use it. Using video to promote your business is easier than you think. You don’t need a large budget or complex videos to get your message out there. (more…)
Content marketing has been used by businesses for over a century, but it’s only begun to truly gain ground as an online marketing technique. Customers love sites with customized content. It makes them feel like they’re shopping with a friend. Think of it as a marketing option that’s actually useful to customers. (more…)
The best way to market your business is by building an online audience. Once you’ve built the audience, they’ll do much of the marketing for you. After all, having a website or social media page isn’t useful if not one ever sees it. Many businesses think of building their audience as a wasted expense. Your […]
Well okay, maybe they aren’t making you stupid but to your potential customers they’re making you look stupid. According to a recent study from Princeton, using big words can make your audience think you aren’t as smart as if you were using smaller words. Derek Halpern over at Social Triggers just did a video on […]
Traditional marketing is out. Its over. Get used to it. If you are going to do business online, or offline, but especially online then you need to start thinking about media. You may know it as Content Marketing, but as Brian Clark explains in his new podcast New Rainmaker that term isn’t really fitting because […]
