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Katie McCoach

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The Brief

Katie McCoach is a book editor and needed a site that matched her personality and build her brand. She needed a site to help generate incoming traffic and educate that traffic on ins and outs of editing.

Our Approach

We built a mobile-ready website for Katie with a large photo of herself and bright colors to really bring out her personality in the site.

We crafted a blog for Katie to simultaneously bring in traffic and educate that traffic through a series of ongoing articles that Katie writes for her audience.

We worked with Katie to build an email marketing system through an ebook offer that attracts her visitors and blog readers to sign up for her newsletter to further teach and nurture potential leads.

The Results

A bright, friendly site filled with personality that allows Katie to grow her brand and provide the professionalism to establish her as an authority in the industry.

Katie's email list is growing and we continue to work with her to build her list, maintain her site, and optimize for even more visitors and search engine results.

Working with Phoenix Design was a wonderful experience. I was building my website from scratch and had a couple ideas and color schemes in mind, but had no idea where to begin – fortunately they took my ideas to another level. I LOVE the colors, the flow, the design, everything. I am always getting compliments on my site and it matches my company and personality perfectly. They basically created my company brand and now I have matching business cards from them as well! Phoenix Design has continued to be wonderful to work with a year later as I think of new ideas and additions to my site. I highly recommend Phoenix Design. - Katie McCoach

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