PNW Motorcycle Safety approached us to redesign their current site which was getting very outdated, wasn't as user friendly as they'd like, and wasn't mobile optimized. Their goal was to have a great looking site that was easy to use on all devices.
When we designed this site our focus was to drive the user towards signing up for a class so everything in our design points to that goal. We designed several ways to access that including a class schedule for users who knew what they wanted, to a page that walks the user through each class so they can determine which class is right for them.
We also redesigned the current class software to fit into our new mobile optimized design so it provides a seamless experience for PNWMS's customers.